Masande strategically and intelligently places your culinary products and concepts into the market nationally and internationally.
With over 20 years of industry experience, we develop individual, focused sales strategies – with success:
Yummy trendfood & streetfood
YUMMY trend- & streetfood of masande gmbh is a product platform that offers exceptional food solutions for all diets and tastes under the motto “Indulgence without Sacrifice”. The mostly self-developed and produced Ethnic Food products with trendsetter potential are based on authentic and sustainable recipes, from meat to alternative proteins to vegan products. For those who like to try something new, there are innovative products such as insects or the SunWOWer, a vegan plant based burger made of a world’s first sunflower seed hash. With this trendfood platform, launched in March 2019, masande basically changed from an export specialist to a producer.
Klaas + Pitsch
Masande has found the perfect partner with Klaas + Pitsch: a traditional, quality-focused business based on solid values, which has mastered the transformation to producing innovative food trend products. The company now focuses on food solutions like Burgers, Pastrami, Pulled and Smoked Meat or Hot Dogs. Masande is a partner in the production of premium burgers where the meat products taste and look home-made. Their largest customers are Casual Dining chains and caterers (eg. ARAMARK, Hans im Glück, ALEX-Mitchells & Butler).
This case study, we consider our own product to be the best reference: YUMMY CHOW.
The idea behind YUMMY CHOW comes from the homeland of Andrew Fordyce. In South Africa, half a loaf of bread is filled with a curry, sold and served as street food over the counter. In D-A-CH, we sell the YUMMY CHOW as an all-inclusive street food concept: bun + sauces + meat (+vegan / vegetarian) + packaging at an attractive price. We offer a variety of flavour combinations for meat-eaters, as well as vegetarians and vegans alike. For more information, please see our website.
Masande “let us prosper!” lays the foundation through comprehensive export strategies for the introduction of selected products. Based on 25 years’ experience, Masande developes success-oriented sales structures with maintaining long-term growth.
Essento Food AG
For the Swiss Essento Food AG, masande brings edible insects to Austrian and German dishes. After the successful product launch, masande builds up its export strategy and sales in the mentioned countries. Essento is another building block in the masande portfolio, which is based on sustainable concepts that promote a healthy diet under ecologically acceptable conditions.
Die Food Trend Tours Ltd.
Food Trend Tours Ltd. is an additional company of Andrew Fordyce. Food Trend Tours focus exclusively on experts in the food service and retail industry. Food Trend Scouting, Consulting, Key Note Speaking and editorial work for the food trade press complete his “High Five” around the tours.